Tag Archives for " LinkedIn "

May 07

EXTRA! EXTRA! Use of LinkedIn Hashtags Scores $500k Commission

By LinkedIn Ninja | Uncategorized

EXTRA! EXTRA! Use of LinkedIn Hashtags Scores $500k Commission

LinkedIn has finally embraced hashtags and created a real use for them. You’ll notice the hashtags you’re following in the far-left column of your home page. Hashtags have appeared in LinkedIn posts since they first integrated with Twitter (which they stopped because it caused too much junk in the news feed). Since people often posted the same content in multiple social media channels, the hashtags came along for the ride in LinkedIn. The hashtags were hyperlinked so that if you clicked on one it would search of other uses of the hashtag, but since there wasn’t any other real use and people weren’t consistently including them in posts, they didn’t have much value.

LinkedIn is now encouraging people to follow specific hashtags that they monitor and grouping those followers into loose “communities.” They have since removed the reference of hashtags being a “community,” but it’s initial existence gives us some insight into the role they want them to play.

You’re able to search for and follow hashtags that are relevant to your industry and interests. Simply type the hashtag (with the #) in the multi-search box at the top of every LinkedIn page. You’ll see a drop down of the “official” hashtags within LinkedIn and you can select the hashtag in which you’re interested. If you don’t see the hashtag you want, simply hit Enter. Just because LinkedIn isn’t focused on it, that doesn’t mean that people aren’t using it.

However, for the official hashtags, LinkedIn will let you know how many people are following it. Whether it’s an official hashtag or not, you should see a Follow button to add the hashtag to your list.

When you open a hashtag, what you will find is a feed of content that includes the use of that hashtag. This content comes from anyone who has their posts visible to anyone. By scrolling through this news feed, you can find interesting posts that you can engage with. You can comment, like, or share the posts even if you’re not connected to the person.

This provides a great opportunity to get visibility to people beyond your immediate network. You can find centers of influence and when you comment on their post, your post is visible to them, their network and the networks of anyone else who has engaged with the post. AND, those people may get notifications to come and see your comment (people can control the notifications they receive).

You can use this hashtag feed to find interesting people with which to connect and start to build a relationship. There’s a lot that can be found and uncovered by spending some time scrolling through the hashtag feeds that are used by your target market and in your industry.

One last little thing before I explain the $500k. If you have a LinkedIn Page, you can identify three hashtags that your Page follows. When you open the hashtag feeds from the Page, you then have the ability to comment AS YOUR COMPANY/BRAND instead of you as a person.

So, how do hashtags result in a $500,000 commission?

The Ultimate LinkedIn Hashtag Case Study

During one of my LinkedIn Ninja 3rd Friday training sessions, I provided a detailed explanation of how the hashtags worked and some strategies that can be used to take advantage of the fairly new feature. My Top LinkedIn Ninja Dojo student jumped on these strategies and turned them into a $500,000 commission.

A little background about. This student is a commercial real estate broker based in Chicago. He’s a city boy. One of his clients asked him to sell a large ranch property located in…Florida (that’s a little bit of a hike for property showings). He was wondering how he was going to sell this property from Chicago without having a network of ranch owners or real estate agents who specialized in ranch and agricultural properties.

He decided to do a search for #ranchrealestate. Surprise, surprise, even though it’s not an official LinkedIn hashtag, there were commercial real estate agents posting content using that hashtag.

He reached out to connect with them. They accepted. He told them about the property. One of them found a buyer. The deal has a high probability of closing and should close in the next 90 to 120 days. Not only did he get that property sold much faster than he thought he could, his commission on the sale will be approximately half a million dollars! (Boy did that Dojo membership pay off!)

The Moral of the Story

LinkedIn is a goldmine of opportunity. But the gold nuggets don’t just fall at your feet; you have to go find them (every once in a while you may come across a nugget or one may go looking for you, but that’s definitely the exception and not the rule).

I can’t just grab a shovel, go digging in my back yard and find gold. You have to know where to look, how to look, the right tools and techniques to use, and your expertise to recognize the signs and potential that gold may be present.

The same is true in LinkedIn. You may be able to “farm” out some of the heavy lifting (in LinkedIn terms redundant activity), but only you have the knowledge to connect the dots between pieces of data that lead to an opportunity. The data have no meaning unless they are viewed in context that comes from experience in your industry and occupation. Assistants and automated software will never have that context. They may find some small pieces of gold, but you’re missing out on finding the ginormous nuggets that only you will see if you invest a little of your time on a consistent basis.

May 09

How To Share Documents on LinkedIn

By LinkedIn Ninja | Latest Articles , LinkedIn , LinkedIn Profile , Marketing on LinkedIn

Update to this article 4/2016

Many people find this article via search and the method to share documents described in the original article is no longer valid on LinkedIn.  LinkedIn has since made it much easier to share documents.

Share Document via Status Update:Share a Photo or Document

LinkedIn recently had a paperclip that made it clear that you could share a document – such as a pdf, Word document, etc. – in a status update by directly uploading it. They have since removed that paperclip icon and only have the upload a photo icon. You CAN upload documents with the Upload a Photo function – you are not limited to only image files. Feel free to use that function for flyers and documents that are not stand alone photos.

Sharing Documents on the Profile:

LinkedIn has now embedded the ability to display work samples, marketing collateral and other documents, images, audio and video files directly in your LinkedIn profile. Add Media Icon This type of content can be added at the bottom of your Summary, below each Experience entry and each Education entry. Simply look for this icon when you are editing your profile.

 

Videos and audio/podcast files cannot be directly uploaded to LinkedIn, but you can share the link to the video or audio hosted somewhere else – such as YouTube, Vimeo, Broadcast News, iTunes, etc. Add Media - Get YouTube URL You need to use the actual link to the video – not the link to the web page is it embedded in. Look for the share icon in the media and get the shareable url. That is what you will need to paste into LinkedIn to embed the content in your profile.

Leveraging SlideShare for Sharing Content in Status Updates and on your Profile:

LinkedIn now owns SlideShare. Utilizing SlideShare to insert content into your profile or share in a status update is the method that will give you the biggest bang for your buck – though it takes a few more steps. SlideShare is a separate social network that was originally built for sharing PowerPoint Presentations. People search it for educational and informational content. It currently supports PowerPoints, Word Docs, Open Office Docs and Presentations, and pdfs. You can embed a YouTube video into a PowerPoint, but you cannot upload video directly. When you upload a file to SlideShare, it provides a simple interface to add to your LinkedIn profile. Each upload also has a unique url to share via status update.

The biggest benefit of SlideShare is that it provides analytics. If you want to know how many people are looking at your stuff, this is the only way to do it. LinkedIn provides NO analytics for content directly uploaded to the profile. A secondary benefit is that people may find you and your content directly in SlideShare and a tertiary benefit is that you can share the uploads on any social network and even embed them directly into websites and blogs.

SlideShare is free and your account can be built directly from your LinkedIn account. They also have a premium lead generation service to insert forms into your content to gather requests for more information from those who read them.

 

****The feature described below is no longer available on a LinkedIn Profile. Use the Updated Instructions Instead****

One thing that many people struggle with on LinkedIn is how to share content that doesn’t live on the web. By content, I mean documents, flyers, non-hosted audio files and the like. Much of small business still lives in the world of creating marketing collateral that results in a printed piece or a pdf file. Ideally, you would want to convert it to an html file and put it on your website which would give you a link that you could easily share on LinkedIn and with other social media. That can get a little tricky.

So, what do you do if you have a pdf flyer or newsletter that you want to share on  LinkedIn? You can’t attach documents to status updates. Heck! You can’t even attach documents to LinkedIn messages sent directly to your connections. So, does that mean that it’s just not possible to share documents and files? No! That’s where the partnership between  LinkedIn and Box comes in.

As long as you don’t mind who sees the document, you can share it on LinkedIn if you use the Box application on your LinkedIn profile.

To add the Box application to your profile, go to the More menu and scroll to the bottom and select Get More Applications. Find the application called Box and click on it. Click the Add Application button after making certain that the box next to “Display on my profile” is checked. You will have to set up a free account on Box before going any further. Once set up, you will be able to access your Box application from the More menu to add and remove files. You’ll see an Upload button that will walk you through uploading the document or file you want to share.

Once your file is uploaded, got to Edit Profile.  Scroll down to the Box application (if you haven’t used any applications on your profile yet, then it should be at the very bottom).  You’ll see the file that you uploaded and want to share.  If you see a big logo and a small file name, click on the Menu button in the upper right hand corner and select “List View” which will be the first item in the list. Your view will change to what you see in the image below.

If you hover your cursor over the file name, you will see a blue arrow appear at the end of the row.  Click on that arrow and you’ll get a drop down menu. Select “Get Web Link” and you’ll get a pop up with a web link that you can copy.

You can now use this link to share your document in social media status updates and via LinkedIn‘s messaging system. As you will see in the final image, when you use the “Attach a Link” feature, it treats your document just like any article. However, the description is the description of the Box application. To change that simply click on the blue Edit link at the end of the description and you can add your own description of what the document is that you’re sharing.

By the way, want to know the best part? Whenever anyone clicks on that link and downloads the document, Box will sent you an email notification. It can’t tell you who looked at it, but you’ll be able to track how many people do look at it.

A best practice is to always use a document format – like pdf or mp3- that is easily shared and used by all. If you leave your document in Word or other raw format, only those people who have that software will be able to open the document. Also, you would be giving a document that can be easily changed and manipulated allowing others to possibly steal your work.

Is this the first time you’ve ever heard this  LinkedIn tip? If so, please let me know in the comments.

Sep 26

Tout Tuesday on LinkedIn – How Promoting Your Network Helps You Too

By LinkedIn Ninja | LinkedIn

I want to kick off what I hope to be a weekly habit of the majority of LinkedIn users – Tout Tuesday. So, what is Tout Tuesday all about? Tout Tuesday is about sharing one person in your LinkedIn network with the rest of your network.

Tout Tuesday LinkedIn Status Update ExampleWho do you Tout? The original concept was that you Touted a client. But, you can also Tout an:

  • employee,
  • coworker,
  • vendor, or
  • anyone who you think is peachy keen!

Every Tuesday, start a LinkedIn status update with, “TOUT TUESDAY,” and describe who you’re Touting and why. Provide a link to their LinkedIn Profile, website or LinkedIn Company Page – whichever is most relevant.

If you’re giving a link to the person’s LinkedIn personal profile, use the link to their Public Profile. Using the public profile link is the only way to pull in the person’s profile picture and name. If you use the link in your browser URL bar, LinkedIn will pull in a feed about logging in to LinkedIn because you have to be logged in to see that URL. So, make sure you use the public profile link.

Although Tout Tuesday is geared towards LinkedIn, please don’t feel free to limit sharing your Tout Tuesday. Feel free to share it on Twitter using #ToutTuesday, post to your Facebook Page or Google Plus Page.

So, why Tout others instead of yourself? First, you’re getting visibility simply by giving a status update. Second, you’re helping someone else, and selflessness is next to godliness. Third, the person you’re helping will likely be interested in helping you to return the favor.

So, I’m asking for your help to get Tout Tuesday started and off the ground on Tuesday, September, 27, 2011. Pick someone in your network and Tout them. Tell the world why you think they are so special and the rest of us should sit up an take notice!

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