VIDEO REPLAY

Easy LinkedIn Posting for Financial Advisors

Get the guide for the LInkedIn Ninja Posting System

Transcript

LinkedIn Ninja Crystal Thies 0:06
Okay, so starting the recording. So I am really excited actually about this training. I have Dan or Justin's the only person here that I've really worked with. And so I know Daniel, and Dan and William, you guys are kind of new to me. But as a past financial advisor, I've really focused on trying to help financial advisors and financial services companies really leverage LinkedIn to grow their business, because it is really a goldmine lease that I found, I mean, back when I found LinkedIn was when I was looking at going when I was going back into financial planning for a second time. And it didn't have all these bells and whistles. But what it did have was that advanced search, and if you knew how to referral market, that advanced search was gold. And because people were using it to find new jobs, and especially back in 2008 2009, during the Great Recession, you could find those money, emotion opportunities. So how awesome is that. And so as LinkedIn evolved, I've really tried to get financial advisors to embrace more of the thought leadership, the moat, the posting the marketing side of things, but it's been very difficult. With all of the different compliance policies, you understandably, especially the major companies are wanting to keep some kind of control. But LinkedIn changed a lot. And a lot of those solutions that were originally created, were the third party content that's auto posted into LinkedIn, that it doesn't work anymore, because back in the day, when the algorithm was very different, the algorithm was set up so that your posts from your connections were organized for you. But all of your connections posts landed in your newsfeed at some point. And the algorithm just reorganized them. Several years ago, LinkedIn changed the algorithm from that format to where they are actually deciding whether they show your your post or not. And they're making that decision based on whether or not your post is of value. And it's a value based on whether or not people engage with it. So pushing consumable content doesn't work. And for the most part, that's what financial advisors have been doing. They've been trying to educate people around different financial topics, and provide that information. But people don't want to go to learn about financial planning on LinkedIn, they to them, that's not going to school. That's not what they're using it for. They're using it for conversations, which is what LinkedIn wants, they want conversations, they want people to discuss different issues and topics and not just promote and push and push themselves push out content. And so I've been really trying to wrack my brain with okay, how do we get financial advisors to do this, because there there are some out there that are having great success with their posts are getting a lot of engagement. But most of them still are not getting a lot of engagement. I did a post a couple poll a couple of weeks ago, you guys may have participated in it. But the number one reason why financial advisors don't post or frustrated with posting is that they don't know what to say, which was a little surprising to me. Because the thing is, I need to advisors do know what to say. They say it every single day. They just don't think of it in the format of a LinkedIn post or in marketing. And so they can't they get hung up with trying to feel like they've got to either, you know, fully educate people, which is not what they want, or really promote their businesses, which is not what people want. And so how do you take those things and turn them into a conversation? And so I got to thinking, how can I make this easy for financial advisors, because when they sit down to write the post, for those who are doing it, their mind goes blank, you know, sometimes the same thing happens to me, it's usually when I'm not in a place to actually write the post. So they come up with the best post ideas. So can we put a system in place where they're capturing those really great ideas, and we finally have some technology in place that will do that, that will get them to actually capture the ideas in a way that's a conversation, and that then they can massage them down the road and then post them because you don't need to post a lot on LinkedIn, really 123 posts is all you're going to need. LinkedIn doesn't like a lot of posts. They like one really good post that gets a lot of engagement. One post a week is all we're asking, you know, financial advisors to get started with with this. So let me go ahead and share my screen I'll go into and what I'm going to do,

Unknown Speaker 5:10
hey, Crystal can ask a quick question. Sure. Is, is? So is the algorithm deciding what's relevant or not? Or, you know, how is that? It's and it's all based on the engagement with your past posts,

LinkedIn Ninja Crystal Thies 5:24
right? So when a post goes out into the LinkedIn matrix, it is graded immediately by an AI. What it's really trying to determine at versus is this spam. Is it inappropriate? Does it meet our our community guidelines, and if it if it's bad, it kicks it out automatically? If it passes, meaning that it's acceptable content, they'll show it to about 10% of your connections to get started, what they're going to do that they're going to monitor those connections, what do they do with it? When they see it? Do they just scroll on by? If it's a longer post? Do they click on the See More and fully read the whole thing? Do or do they click on the See More and boom, immediately start scrolling? Because that's a bad behavior? Do they like it? Do they comment on it? And based on that engagements, one, if there's none, they may show to a few more who have demonstrated interest in either the topic or your posts in the past. And again, monitor a little bit. But if it's not getting an engage any engagement, boom, it'll kill it. Right then in there.

Unknown Speaker 6:29
So like, or a like, or a comment, the best interaction?

LinkedIn Ninja Crystal Thies 6:33
Comments are the gold standard. Likes are good. I do have some other experts who've really been kind of trying to analyze all of this. And and sometimes the ratio they've been finding, like the ratio of likes to comments sometimes has the effect, but you're different things can really set a post off. One, how quickly did that comment come in, because those first few hours after a post are kind of the gold standard, and getting an organic comments right away. Because what will really kind of set the tone because when someone comments on it, or even if they like it, or use any of the other reactions, then LinkedIn will send that post with their comment and like into a percentage of their newsfeed as well. And so that that's kind of how you exponentially get out of there. But if nobody comments, then it doesn't go anywhere. You know how far it goes? depends on a lot of different factors. If you do get engagement in terms of well, how many people like it? How many people comment on it? And who are the people who comment on it? And how quickly do they comment on it. The one thing that's kind of developed recently that is good is that post seem to have what we call more of a slow burn, it used to be that, that, that when you posted those first few golden hours were important, and then it kind of fizzled out within a day or two. Now a post that's getting engagement can live in the newsfeed for one to two weeks if people continue to engage with it. And so they have a longer shelf life, which is why you also don't need as many if you're spending time writing those quality posts that are conversations. So does that kind of answer your question there?

Unknown Speaker 8:22
It does. Yeah. I think that, you know, the the standard is creating, creating content that will ultimately drive likes and comments, I think that's probably what's going to help expand it beyond that.

LinkedIn Ninja Crystal Thies 8:35
Right. And then we'll talk a little bit about kind of the the topic matter and the formatting and all that when we you know, as we go along here, but But yes, if it doesn't get engagement, you're wasting your time. And also, there has been some anecdotal proof that if you consistently put out posts that nobody engages with, LinkedIn kind of dials down your entire entire account in terms of what it does with your posts when they go out. And even if you start doing it the right way, it's gonna take you some time to kind of, you know, get your account in good standing with putting out good, interesting content. If you've been, especially if you've been like pushing stuff through FMX from FMG suite. And those kinds of I'm sorry, that I call it, it's crappy content, but they've been sold, that it's really good content and that it's compliant content. And so they use it. And you know, because it's also set it and forget it, they don't have to work at it. The problem with LinkedIn is that if you're going to have success, you actually have to work it, you have to work it because it's a network. Really, first and foremost, it's a network and only you can build those relationships and using really good posts that create conversations. If you were consistently connecting with people who are in your target market. That's how you cultivate those relationships. That's how you get a cold connection that you'd like to have as a client to actually be open to having a A phone call or conversation is from interacting with them through either your posts if they're commenting on them or in the private messages, so you have to cultivate them. And so that that's where people have success, but it is going to take some effort, it's going to take some time, there is no magic pill that's going to get it done, you know, just like, you're not going to take a magic pill and lose all the weight you want to lose, you know, it's kind of the same thing. So, just to kind of go over, what we're gonna do is I'm going to talk well, I've kind of already talked about, you know, why, why this system, I'm going to go through the setup of the system, a couple of things you need to put in place to make it easy and quick for you to do this, I'm going to work through the steps of the system, I want to try and go through this with little interruption as possible, so that you can kind of see the whole big picture and people watching the recording can see the whole big picture. And then what I'm going to do is I'm going to come back after that and demo the different technologies and the different steps and actually show you how to do it after we've walked through the basic steps of it. And then we'll talk about ninja tips and postbac best practices. And there is a documents that you will be getting that has all of this written down, even all of the little details and everything, including my posts, best practices, tips, you're going to be getting that all in writing, I did not send it out. First thing because I didn't want you guys spending your time reading that and not listening to me. But so you will be getting all of this. So you don't have to worry too much about taking too many notes. I'd really rather you you listen and learn and kind of take it in and you know, kind of, you know, envision how it's going to work within your own within your own practice. And then of course, q&a. So I've allotted an hour and a half for this because I know that we're there's a lot of little details with the tech and how that works. And that there's likely going to be a lot of questions.

LinkedIn Ninja Crystal Thies 11:59
So the system while this this particular training is targeted on financial advisors, it's really ideal for some other professions as well. So accountants CPAs, coaches, consultants, attorneys, basically any professional who meets with clients as the primary part of their business, because what we're going to be doing is we're going to be capturing the conversations you have with those clients and turning that into LinkedIn posts. And so you have to be doing that kind of on a regular basis. So the first part of the setup is you need to pick a dictation method. So the key part of this is dictation instead of writing. Most financial advisors are not good at writing marketing copy. And when you ask them to, that's when they really freeze up because they don't know what to say they don't know how to say it. Or when they do write it, they write it like it's a financial plan. And that's not anything people want to, you know want to engage with as well. So it's really hard to get financial advisors based on the skills that they have and how they operate to actually write a post that will be engaging. But they can speak in a way that will be engaging because LinkedIn wants conversations. And so that's why the dictation is a key part of it. So there are three tools that I've identified that you can really use for dictation. The best one, if you have it, Microsoft Word 365. It has to be word 365. If you have a desktop version that's loaded, they do not have the dictate feature loaded into that yet. And so if you'll see in the upper right corner there, there's where it says a little dictate, you click on that the little box at the bottom pops open, you click on the button and you start speaking I'm going to demonstrate that in a little while. But that is the easiest Microsoft Word does audit, there is a setting where you can set it to auto punctuate, which makes it a lot easier. But so so you just want to use this tool if you have it. Because this one is the is the best and to do. The second option would be Google Docs. Google Docs also has voice typing that you can use and is free. So if you open up a Google Doc, you're you click on tools, you'll see the option for voice typing, and will show that Google Docs does not have auto punctuation, which is a little bit of a little bit of a pain. But like when we the whole idea with the dictation is to capture the details while you're thinking about them. So that it will remind you and give you the key pieces you need to put the put the post together. So while it's not as ideal, it's better it's better than nothing. The other thing with both Google Docs and Microsoft Word is that there are word commands that you can speak out and you'll probably want to learn those so things like new paragraph, or period if you definitely want to make sure that punctuation goes in certain places, you can say delete, or delete that which will get everything the last whole big chunk of whatever it did was delete would only do one character at a time. So there there are some some commands, you're going to want to want to learn to do that and get good with it. The third option is an application that lives both on the desktop. And on the mobile app. It's called otter.ai. This actually has the best dictation or transcription that I've seen across all of them. But it's not already formatted in the way that you would want as word is. So where's autors transcription is a little bit better than word, you're going to have to manipulate it a little bit to to take it out of otter and paste it into into your Word document. But what's also really cool about it is though, is that it has this mobile app. Now at the free level, you get 600 minutes per month of dictation transcription. So that should be more than more than you need. So whereas it may be, you don't have the opportunity to kind of dictate these ideas right after the meeting, because you have to jump into another one. The the otter app mobile app is really great, because maybe you you dictate it while you're driving in the car, you can turn it on, and you can start doing your dictation there and capture it.

LinkedIn Ninja Crystal Thies 16:27
And so that all three of those apps cost absolutely nothing if you're already using Office 365, if you have an old version might want to upgrade to it. But all three of these are will be ideal. And I just really think that financial advisors are going to be more comfortable with trying to dictate something and then edit it, as opposed to try and write it from nothing. And I'm going to show you I'm going to do a dictation. And then I'm going to show you kind of the post afterwards kind of a before and after, as well in terms of how of how this works. So the other part of the setup is that you need to create two documents, you want to name the first one LinkedIn post ideas, you want to name the second one LinkedIn final posts. And you want to save those in a location that's easy to access with one or two clicks, because the more difficult it is for you to get to where this is, the less likely you're going to do it. You know, another kind of side benefit of this whole dictation is that if after your meetings, you do any kind of a post meeting debrief to capture notes or ideas or things like that about your clients, you didn't pop this in there, you know, this could be part of that process, it's going to remind you of some of the key things that you guys you guys talked about. But some easy locations, of course is on the desktop. You know, if you if you don't like that, you can also pin them in Word. And that's what this little image is, you open up Word and you're in the open, you'll see these little pins and you can pin it. And it's always at the top of the list when you go to open a new document in Word. So those are two of the easiest ways to kind of to get to those documents. But you do want the path of least resistance, if you're going to get this going because it is a habit, it's going to be a little bit harder to remember to do the habit to get started. And the more difficult it is to do this part of it, the less likely you are to follow through with it. So that's the setup, that's as easy as it gets, pick a dictation system, get a little bit familiar with it. And then create two empty documents for the most part with just titles and file names and save them where you can get to them out as easy as you can get. So let's walk through the actual steps of this posting system from capturing the idea to actually posting it on LinkedIn, in terms of how this goes. So capturing your ideas is, is the first part of it. So what you want to do is when you're in your meetings, and this may take a little bit of practice, it's kind of like meditation, where you kind of were you notice that your mind's drifted, and you have to pull yourself back. So when you're in your meetings, you kind of want to listen for what would be teaching moments or things that were surprising. And those are what you want to use as your posts. You know, it also could be things that you say over and over and over again, things that you tell the same story over and over and over again, because people like stories, and that's what the basis of these posts are is that they are stories. So immediately after that you're going to go in and you're going to dictate the details you're going to and you're going to dictate it not as a description, but you're going to speak as if you're actually telling someone a story. You know, if you need to pretend you're talking to a junior advisor or your assistant and tell them the story as far as you know what happened. And in terms of this, you know what of this what was the situation what was the teaching moment What was you know the conclusion you want to kind of grab all of those details, you know, as much as possible, you don't worry too much about punctuation or getting everything right. If it doesn't, you know, transcribe everything, right, it's gonna get most of it so that you know, what it is what the story is, that's kind of the most important part of this is capturing the story, capturing the opportunity before you forget it before you've gone on to somebody else. And, and I know this is hard, because I'm a perfectionist, too. And when I, you know, when I was practicing this, you know, for you guys, I found myself saying, Oh, but that's not the right word. Don't worry about it, because we're going to fix it later down the road, the most important thing is grab as many of the details tell the story first person, and you know, as best you can, when you're putting this into the documents, you want to add the new idea to the top of the document. So if you think about, you know, say six months down the road, you're in this document, you don't want to have to be scrolling all the way down to the bottom to do that. So basically, when you go into your document, at the very top, add a couple of blank lines and start putting it there so that the newest are always at the top, you know, put the date on them and everything.

LinkedIn Ninja Crystal Thies 21:15
So you do that all week long. And now you have this document. And you know, even down the road, when it's more than one week long, what you're going to want to do next is you're going to pick which of these stories do I want to use, as opposed to, you know, what resonates for most, one thing you do want to do is you want to identify a time of the week that you're going to do this part of it, because this is where you're going to take your story and you're going to format it, it is going to take a little bit of time, it's probably going to take more time upfront, that will at the end, because as you do this, you'll probably start to notice that how you dictate the story changes and gets closer to what final post will be just be just out of habit. Because once you kind of have the formula down, you'll you'll start to do that. But what you want to do is you want to identify in your calendar at a time, each week that you're going to go and you're going to pick that post and then you're going to format that post, you want to make sure the time you pick will will be sufficient enough so that your post is ready to go by 8am on Monday. So if you have to do compliance pre approval, then you kind of should have an idea of what the turnaround time is on a social media post for them to approve it. And you can pick your time, based on based on that, you know, you know, Friday morning, if you don't have to get pre approved, it could be Friday afternoon, but you want to you want to get this done before first thing on Monday morning, because when when it gets to Monday morning, and that's when you want to post it. You don't want to be trying to do the formatting and everything at that point. So pick that time. So go through your document, pick the pick the idea that you think is most relevant, you're trying to tie your posts to whatever are trending topics, what people are talking about you the relevancy of the topic is also going to play into how well it does, how much people engage with it, you know, so lately, obviously, with COVID, you know, work from home, work from home, changing jobs, all those types of things. So picking those types of stories for your posts that are relevant to what's going on today and that are really going to speak to your target market. So what you're going to do is you're going to highlight the copy of the text from the post ideas document where you dictated it. And basically, you're going to paste it into the final post document. Simple, easy to do. But what you're also going to do then is to just to make sure that you know which of these ideas you've used in a post or not, is go back into the post ideas document and format it so that it would indicate that it'd be used for me strike through, you know, just clicking on strike through and it strikes through the whole thing would be the easiest, you can bold it you could highlight it, whichever type of formatting you prefer. But just something that's going to make sure that when you scroll through this document for new idea, you know that you've actually created a post with this idea in the past. Now, repeating content is not necessarily a bad idea, if you know, but it's kind of better to bring in fresh ideas when you can, you know, unless the idea that you use is really highly relevant. You can come in and you can create a new whole new post around it. I have seen people if it's been a little bit of a time you actually use a verbatim repeated post, especially if it didn't do very good the last time around. And actually I've done that myself reposted something that didn't do very good at a different time or a different day and it's gotten some better, some better traction but you just want to make sure that you're kind of identifying Which Which of these ideas you've used and which you haven't, you know, at the beginning is not going to be a big deal. But this is something we want you to keep up week after week. So it is going to become a big deal down the road. So next we're going to edit the post. Now this is the difficult part of it, you know, this is where you need to dig into that transcription, that may not be very pretty. First thing you're going to want to do is you're going to want to break that text apart into one to two sentence chunks with blank lines in between it. Your LinkedIn does not like dense paragraphs, and paragraphs are very difficult to read.

LinkedIn Ninja Crystal Thies 25:38
You know, if you think about how the newsfeed is formatted, it's not very wide, people scroll down. If you've ever learned how to speed read, when you speed read, you don't take your eyes left to right, you take your eyes down and in that's about the width of what your eyes can take into an either one chunk or possibly moving left to right one time. And if and people need to be able to read that really, really quickly as it's scrolling as it's moving. And so dense chunks, they got to stop and they've got to go left to right, left to right, left to right. And especially if there's more than four lines of that. It just it gets hard to read. And when it's hard to read, people don't stop to read it. And so you want to make sure you break that apart into one to two sentence chunks. Rewrite anything that didn't get dictated, you know, does sound the right way, or it's not grammatically correct. You know, fix any punctuation, whether it went in there or not, make sure you got your punctuation, right, and add additional details, especially emotions, you know, think about you're telling a story, people really, really want to set the stage for the story so that people feel something people remember emotions, they remember the information that they learned when it's tied to an emotion, they don't remember logic. And then you're going to use this little formula. To put it together that I came up with, that's going to get people's attention. So there are five parts of the LinkedIn post formula. So shocking, all tell the story. What's the moral of the story, encourage engagement, and then add some hashtags and emojis, I'm going to go through each of these individually to kind of explain what it is that you need to do here and why you need to do it this way. So shocking, off. So those are the first few sentences of your posts. You guys have been on LinkedIn, you know that when you scroll down a post, when it's all text, they only show you about three ish lines of text before they click in the See More. And that's what's going to get people's attention, especially since these are text only posts, there's no graphics, there's not an image, you're not sharing a link, because LinkedIn does not like it when you send people away from from LinkedIn. And so you need to be able to catch their attention as they're scrolling with the words. And so you need to come up with that entry. You know, whether you think of it as a as a title, or something of that nature, that's going to be unexpected, it's going to be shocking, it might be contrary to common beliefs. You know, back in the day, when LinkedIn first made this big algorithm change for the first time that my first the first post that I had that that went viral. It started with don't bother with LinkedIn, it's not going to help you. You know, and obviously, that is not my stance, but because that stance was coming from me. Shocking all, it made people stop. And of course, the story that I told with it was the exact opposite. You know, and how we develop that. But those first few sentences need to really grab their attention. You want to format it, that that it's about the reader and not about you. So for example, I have a client who last week sent me a post it to take a look at and and he said, Well, my opinion on this or we don't care about you, we care about us. So don't try to tell me what your opinion is or what you think, format it in a way that it's relevant to us that it will affect us in some way. And you'll kind of see a little bit how I do that. But it's it's not about you. It's always about them. How can you apply this to them in a way that's not that's going to be a little bit shocking, that's going to make them stop? You know, I like to say that it for those of you who were around in the 80s and a William wasn't. You know, things that make you go hmm, you know, your brain, your subconscious brain is what makes people stop and read your post. And that subconscious brain is looking for three things. So looking for threats, first and foremost. It's looking for opportunities, and it's looking for things that don't add up to what it expects. And when you're able to get The attention of the subconscious brain before the conscious brain, that's when they're going to stop. And that's what's going to make them pay attention to it. And they care about the subconscious brain cares about those things about them, not so much about you.

LinkedIn Ninja Crystal Thies 30:13
That first part, well, the whole thing needs to be short sentences, but especially that first part short sentences, a blank space in between, usually, because because when you have that space, especially if that first sentence is shocking, all, you want people to see it, you want people to be able to identify it. So make sure that that for those first two to three lines, you know, are short, and that they have blank space in them. Emojis are ideal in this section. We're going to talk about emojis, you know, a little bit later. And I know that there are some people who probably don't think that emojis are still are professional, but they are, we have gotten to the point where emojis are professional. And when you put them in the shock and awe section, the section that's visible the color, since you don't have images or video or anything like that is what's going to also help the brain catch the brain's attention is the emojis. So I do highly recommend at least one or two of them in the section, whether you put them in the rest or not. It's good to do do you have to do it all the time? No, I don't do it all the time. But when it's relevant, I go ahead and do that. And so then below the fold. So what you want to do with this shock and awe section is that it's going to be long enough so that that little Seymore link pops up in LinkedIn, so that people have to click on it, you will have to click on that. And they actually do click on it. That is a positive sign to LinkedIn that hey, wait, this looks interesting. But after they click on it, there's also two other things that happen is that one, if they click on it, and they stay, and they read the whole thing that feeds into the dwell time algorithm out there, there is a part of the algorithm that does not require people to engage. But that alone really is not going to drive a post. But LinkedIn is capturing how long people spend on the post as as a signal as to its value, especially since there are still so many lurkers, there are a lot of people who still will not engage in posts. So LinkedIn does want to get some positive signals from that. So if they stay, and they spend a minute, reading the whole post, yay, that's good. If they click on the See More, and they immediately start scrolling, that's what LinkedIn calls a click bones. And that's going to penalize it. So if you're gonna make, make sure that that see more pops up, you want to make sure there's a good enough there, there's enough stuff for them to read afterwards that they're not going to immediately start scrolling. Because that part went in Reiners Lansky put that in when he came in as CEO, to stop clickbait, where that shocking all was truly clickbait and had absolutely nothing to do with the rest of the post. And so that's what he wants to he wants to prevent the so then we're going to tell the story below the fold. You want to tell it like a real real story, as if you're speaking it. It's, you know, storytime at the library or Storytime with your kids, you want to tell it, you want to fill in the details, you want to paint the picture of this story of what the client was talking about or their situation without obviously sharing enough of details for people to know who they are. But most of the things that you see are probably fairly common. If it's a very unique situation, I would say yes, you can use it, but don't do use your pride after you you've met with the client, because then they might, they may recognize themselves. But you want those pictures. And you'll you'll kind of see in the post that I'm going to show you here how that goes. You want to focus on feelings, not logic, people don't remember logic, they remember how they feel. They remember the information when it's tied to something that made them feel something. And what you guys are trying to do as financial advisors is to get people to take action. And wow, financial planning and investing and all that is very left brain and logical. People don't make their decisions based on logic. They make them based on emotions, and feelings and things that you don't necessarily see. So you need to tie these posts to some sort of feeling.

LinkedIn Ninja Crystal Thies 34:29
You want to build the story up to the moral of the story, the conclusion that we're going to come up to, you know, you guys have read stories, you've watched movies, you kind of know how to you still want to use those same same methods of kind of building up the anticipation. You want to build in white lines. You know, I know I've said this multiple times, but I want to reiterate how important this is. You know, one to two sentences blank line one to two sentences blank line and you'll see how format does that you have 3000 characters in a post now LinkedIn made that change several months ago is brand new, there used to only be 1300 characters and opposed now there are 3000. So you have plenty of space to tell the story. And that's why LinkedIn increase the character count, because they want you to tell those stories that are going to get people talking, they want you to share your opinions and ideas and about different topics that other people want to talk about. And so they've given you the space to do it. So don't feel like you have to pinch it. You know, you, you know, he couldn't get too long. But odds are, with most financial advisors, it's probably not going to get that long. And if it gets that too long, then you know, edit out any of those details that really are not significant or relevant to the moral of the story. So the moral of story is, you know, what that learning moment was, that came out of that meeting with the client, that can apply to everybody, you know, you want to share it in a way that's not condescending, you know, some of the things you guys are probably going to talk about are the things that people shouldn't do. You don't want to you know, sound condescending, when you're trying to do that you want to present that moral of the story in a way that is actually encouraging. The moral of the story should really only be about two to three to four sentences. If you've done a good job in telling the story, the moral should actually be kind of a no brainer. At the end, people should recognize where you're going with that story. And so it shouldn't take too much. The next section of the post is engaged comp is encouraged conversation, because as I said, comments are the gold standard, getting people to comment on your post is what's going to really propel it forward. So questions are obvious, you can also use a statement or you can use a question and a statement to try and get people to share, you want them to share their their opinions, their experiences, you know, what, you know, what have they seen about this? Now, with financial planning, you need to be a little bit careful, because these are sensitive topics that you're trying to do. And I get a lot of coaches who make this mistake, too. Because when if you're asking them to comment, or provide feedback, or tell a story of something that is very sensitive, that they wouldn't say, and, you know, an open square for everybody to see, they're not going to comment. You know, the one part of LinkedIn that you cannot hide are is the engagement that you have on other people's posts. When you post your own, you can you can hide it, you can make it to just me or you can make it to just your connections. But every single engagement that you do on a post is visible to everybody, there's no way to hide it. And so if what you're asking them to tell you are like their deepest darkest fears and thoughts, they're not going to do it. So just think about how can I though, get that information in a way where they're not necessarily exposing their own underbelly? You know, people like the gossip, they like to talk about other people, you can encourage them that way, you know, saying things like, you know, what are, you know, what have you seen others do in this scenario, when you get them to talk about other people or experiences that are not necessarily pointing their finger right at themselves. Now, they may be talking about themselves, but attributing it to other people or other things, but they're not going to tell you their deepest, darkest fears about retirement, they're not going to, you know, they're just not going to do it. So think about this is the office water cooler? It's not a therapist pouch, if the questions you're asking or the engagement you're trying to get is something that would fall either privately in your office, or on a therapist couch, it's your you're not going to get that engagement. So how can you twist it so that it's more open, where people aren't talking about themselves? Okay, finally, add hashtags and emojis hashtags do matter on LinkedIn.

LinkedIn Ninja Crystal Thies 39:13
there for the longest time they didn't. But people are being fed posts based on the hashtags they follow. And also to when you combine the fact that say that they are a connection of yours, and they follow the hashtag, that's two more pieces to increase the likelihood that LinkedIn is going to show them the post, you know, if you're connected to them, they follow that hashtag, and they've commented on your posts, again, that's going to increase the likelihood that their LinkedIn is going to show them your posts. So hashtags are important. But the thing is that you want to pick hashtags that are relevant to your target market. What hashtags will my target market be following? Not necessarily that you're following? You may be following it, you know, financial services investments. Regular people aren't going to follow those your competitors are going to follow those You're gonna need to use them to some extent because they're relevant to the topic, but you don't lead with those. And I'll show you kind of some of the, yeah, the hashtags that I pulled in for my shocking all story of a client engagement when I was a financial advisor. You know, pick hashtags that have a good number of followers, you can search LinkedIn for, for hashtags, and I'll show you how to do that. And you can pull up the feed, if it's one of the ones that if it's a hashtag that LinkedIn follows, it will show you how many followers they have. And at the same time, you can pull up a newsfeed and see all the posts, see posts there curated from that, and you can go and engage with those soon. So you want to pick those hashtags that are relevant and they get some followers. When you you might want to get started, instead of trying to do this with each individual post, by doing some upfront research, going through and finding those kind of maybe 10 ish or so hashtags that would be relevant to most of your, your, your your posts, and put those on at the bottom of your LinkedIn final post document and put the follower counts next to them. And that will make it easy for you to go down and reference it and to use it. Now there is a Chrome extension to make this a little bit easier. It's called LinkedIn hashtags, there is a little bit of risk to this. It is not approved by LinkedIn, it does do a little bit of what LinkedIn doesn't want, because it overlays on top of it, but it will show you as you're typing the hashtags, how many followers each hashtag has, and I'll show you how to do that, as well. So there's a little bit of risk to it. But minimal, really, I think I use it. I know many other LinkedIn experts use it, it really especially if you're trying to find a new hashtag, you're you're creating a post around something that's not as as common, it's definitely very helpful. And go back in and take a look at it, sprinkle in some emojis, especially on the lines that you really want to add some emphasis and you want to grab their attention as they're scrolling, scroll, reading down their speed reading down through your posts, sprinkle in some emojis. And I'll show you how to how to do those two, as I said, we're gonna, we're gonna go through and walk through all of the pieces. So share the post, you want to post Monday, Tuesday and Wednesday, as I said, that these have a slow burn. If it's not something that's going to really catch fire, say on a Friday, that's maybe, you know, funny humor or something like that, where people are going to jump in and do it. If they're not on LinkedIn over the weekend. To be honest, I'm not on LinkedIn a lot over the weekend,

LinkedIn Ninja Crystal Thies 42:47
you're not going to get that engagement. So you want to have it, you want it to have at least two ish days to live in the newsfeed to get that good engagement before the weekend hits. You want to post between 7am and 12pm. Eastern, even if that's not the timezone you're in. And I have seen this work, I had a actually, it's somebody that I kind of collaborate with a bit. He's on the on the West Coast, and he was posting these really great videos at noon his time, which was 4pm our time, and they weren't getting a whole lot of engagement. I messaged him, I said, you know, you really might want to think about doing those at 8am Your time, which will be noon our time, and you'll get more engagement. And sure enough, I have noticed that he gets more engagement because people on the on the east coast have longer opportunity to see it. You never want to post after 1pm C 12 is really about as late as you want to get. But when you post in the afternoon, because people are not on LinkedIn as much in the afternoon or in the evening, you know, they get in the car, especially if you post it right before they get in the car and go home. Now, people are actually still getting in the cars and going home. They're not there to engage with it. And those first one to three ish hours are important to get organic engagement for that. So posts that you want to ideally post directly in LinkedIn. LinkedIn likes that best. I know many financial advisors, their their companies have special social media software that you can use and you can schedule it. If you're required to use that to post, you know, obviously you don't have a choice, you may have to use that software to put it in for approval. But once it's approved, ideally you want to go straight into LinkedIn and you want to post it in LinkedIn. LinkedIn wants proof that you are actually actively in LinkedIn and they're going to reward you for that. So try to post directly in LinkedIn if you can. At the end of the guide, I'm sending you I have my posts best practices, that's based on some new research that recently came out they will provide you with Some additional guidance on how to really format that post for optimal benefits on that, we have time we get to the end, we can go through some of those. But I want to make sure we get through the system and have demonstrated the system before we get into those little details. Because if you don't know how to do this, the best practices don't really matter. So LinkedIn ninja tip, before we go in, and we start doing this is that if you're getting those engagements you're getting people are commenting, people are liking it, they're not your connections, which if people start commenting, you are going to get people on your second degree, because your post gets fed into your connections, newsfeed and you want to make sure you connect with those people, you know, a simple invite, hey, thanks so much for engaging with my posts, I'm really honored, I'd love to connect and see your content too. If you're interested, you're going to get almost 100% acceptance rate for that. And the thing with connecting with those pupils, they've already demonstrated that they're interested in your, they're interested in the content you're sharing. So that's going to increase your visibility, you want to be connected to people who are active. Actually, I've struggled with my view counts for a while at times, because I'm connected to so many financial advisors, and they're not active on LinkedIn, they're not as active on LinkedIn. And so they're not going in and they're not commenting. So I've actually had to make a concerted effort to connect with people who are active on LinkedIn who aren't not, we're not necessarily financial advisors, just to increase that visibility, because I have somewhat of a dormant target market. If you have a target market like that, say like doctors, dentists, people are not in their computer all day long. You're going to want to take a little bit of extra effort to to find that, actually, I wrote an article a while back where I merged my financial advisory experience with LinkedIn and I created the creating your LinkedIn connections portfolio, it's in my articles list on my profile, you can find it there. And I basically equate the different types of connections you have with the different asset categories, and the pros and the cons of having those asset categories in your connections portfolio. So if you're not quite sure, go ahead and take a look at that. So before I jump in and start sharing my screen for those of you here, I know I've gone over a lot. And that's why we're going to go in and demonstrate it. But any questions off the bat before we go get into the nitty gritty?

LinkedIn Ninja Crystal Thies 47:35
No. Okay. Let me go back and share my screen again. Okay, so step number one was picking your, your dictation. So, see your creates? That's right. Oh, here's my LinkedIn posts, ideas, posts. So just to kind of demonstrate a little bit how each of these works, I'm going to kind of start it. And so you'd want, you'd want to ideally put in the date,

Unknown Speaker 48:16
whichever format you want to do.

LinkedIn Ninja Crystal Thies 48:22
And go down to the next page, you know, so if you would start here at the top, if you had other posts too, and just kind of push everything else down. And then you click on the dictate. So you'll notice here, it is typing everything that I say. If I want to start a new paragraph, I simply say, paragraph. Because I said it twice, it gave me a little bit of an extra thing. But as you can see here, it's actually doing a pretty good job of grabbing what it is that I'm saying. And that one sentence that one setting I mentioned by default is not set. And so if we click on the little here, here, you'll see enable auto punctuation, you want to turn that on. It's not going to be ideal. But it's going to be better than nothing. And so this is how easy it is. You'll tell the story. And I'll tell the story after demonstrate the other two options for recording. And then when you're done, just click on stop dictation. And it's done. Really easy. It's actually pretty. I mean, this has gotten to be really good. I mean back in the day, we definitely could not have used this. It's only been recently that this level of voice recognition and dictation transcription immediate dictation transmit transcription has been there, you know. So just to kind of show you a little bit how what it looks like if you use Google Docs, you come in and what typing and this one, you actually have to actively click here with word you, as soon as you've clicked it it started recording, click on the button. And you're going to want to go ahead and just start telling your story. And I'll notice that LinkedIn or Google doesn't really put in a whole lot of punctuation, any really at all. So you can say, period to end a sentence. And if you wanted to just change to a new paragraph, I just said it, and it moved to a new paragraph. So if you didn't even want to worry about punctuation, you can just use the new paragraph function to jump to a new a new thought, as you're telling your story. Pretty cool, huh? So that's using Google Docs if you don't happen to have word 365. Now the other option, and there is a link in the document so that you can go ahead and find that is otter.ai. I love this app. I use this app for transcribing. You can actually when you're working with your clients, if they're open to it, you can turn this on and it will transcribe everything, it will record it and transcribe it so that you have immediate notes, you don't have to worry about sitting there taking notes while you're also trying to listen to them. I use it for the transcriptions, when I do training, I pay you have to pay a premium for that in order to upload an audio or a video into the into the app and it will transcribe the whole thing. But it's only 10 bucks a month, and you get 6000 minutes to do that. But so let's go ahead, and I'll show you exactly how that works. So you would come in, click on Start Recording, and it's going to start typing what I say. So you open it, it's automatically recording. And with this, it does have the auto punctuation. As you can see there are commas and periods that are being put in it. That's one of the reasons why I really do like otter as a dictation and transcription. So far, it's looking to me like it's gotten almost every thing right. Now, it does also timestamp this. And so when it feels you have a natural break in your speech, it's going to jump down or when the minute is up and starts another second segment, so it's going to segment things for you without you having to do anything. You just have to wait a second pause, and it will jump in to a new segment. And so it will capture what you're doing, just like this. And as I said there is a mobile app that will do this for you as well. If you're on the run, that you can't get that from Google Docs or Microsoft Word. Now technically, if you have their mobile app, there may be a dictation function in there, I have not looked.

LinkedIn Ninja Crystal Thies 53:11
But this would be better if you're trying to do your dictation through the mobile app. When you're done, you just press the button. I'm going to open up one that I did earlier to show you what happens to say that it's like it should be okay. Okay, now it's processing. So it does take it a minute to process. But once it's processed, you can open it up, you can name it, you can edit it, if you know you're going to keep those here. And you click on Export. And you know, you wouldn't necessarily need you know the speaker names or timestamps for this, but you could if you wanted to, but you can undo all that but text format, you could pick well actually, if you're not, if you're using the free, just a simple text format, which you can paste into word very easily. And you just export it, and it shows up here.

Unknown Speaker 54:11
This is

LinkedIn Ninja Crystal Thies 54:14
McAfee gets done checking it out, I can open it up, it'll open up in WordPad or Notepad, whichever you have, and you can just copy the text and pop that into your Word documents. So that's one extra little step you have to use if you're going to be using otter as your transcription, but it does also have superior transcription compared to the others. Let me see here. So that is picking which one of these that you want. Any questions on the different options are here

Unknown Speaker 54:56
so did you say otter has a free version

LinkedIn Ninja Crystal Thies 55:00
Yes, the free version gives you 600 minutes of transcription per month, you're not allowed to upload, actually, it might let you upload three just to try it out. But yeah, you can just use the simple dictation up to 600 minutes for free every month without paying anything. And the premium is only 10 bucks, and it gives you 6000. And lots of other little benefits if you're wanting to really use this for other things. So if you were wanting to use it, maybe to if you're doing any kind of training or anything, and you want to get transcriptions where you have to import the document, it will connect with zoom as well. So when you're recording in the cloud, it will actually automatically send if you're premium, send that over to otter and it will automatically transcribe any meetings and zoom that are saved to the cloud. So that's a little fun things

Unknown Speaker 55:55
that could be very useful for for compliance and

LinkedIn Ninja Crystal Thies 56:01
such like, oh, yeah, definitely. I mean, and just think about not me, as long as you get your clients permission to record it so that you can get the transcripts, thank you don't have to worry about taking notes, you get everything, you can go back and reread it and pop it right in there file, you know, and even pop it into a digital file, you know, now that we're you guys are kind of off the old, old paper method. So, okay, so let's gonna pull up here, this is the document that you will be getting. So we went over picking the right one, you know, creating the documents. Just real quick here, you know, in Word in case you're not familiar with the pinning, here's pins, you can see that it's pinned here. And also to them when you you've opened it, it will have a pin stuff always at the top. So this is so my LinkedIn final posts, go ahead and pin in that and you can easily find them they don't get buried anywhere, is a great way to keep it where it's really quick to get especially if you don't want to mess up your destiny. And so let's see here. So capturing the post ideas. Let me go ahead and do

Unknown Speaker 57:25
Sure, kind of what I would think of as

LinkedIn Ninja Crystal Thies 57:30
if I were a financial advisor at the time kind of a dictation. So I'm going to go ahead and turn it on. So I was meeting with my clients, and we were talking about their budget, we're getting ready to financial plan. And we're going through the numbers. Yeah, I'd already plugged the numbers into the computer system. And it showed that they had a $9,000 for money available per year to put towards their financial goals. Really excited about that. So when I showed it to them, though, no way, there's no way that there is that kind of money. In our account, we're working extra overtime, and there's still just not any money. So we spent an hour going through their budget number by number we went through like two or three times. And they still kept insisting that these numbers are the right numbers. But there was still this big gap that obviously they're claiming there's no money. And then a light bulb went off when there it has, I can see it. And they said, Oh, the lottery tickets, you spend $200 a week on lottery. That's where that money's going and pretty much added up. That was the difference. And so what this got me to realize is that my clients may not be thinking about cash expenditures as part of their budget, because it's going out of their pocket in cash, they're not keeping track of it, it's usually probably something that's tied to something that's fun. You know, in stead of, you know, the lottery tickets, you know, could be the proverbial cup of coffee, and might be the tips you give when you get your nails done, might be the weekly card game, there are a lot of different things that people may be using cash for, that they don't think of as a budget expenditure. And if your budget numbers aren't lining up, then that's probably where that money goes. So that's pretty much what you would do, you just kind of tell the story, you know, Bill in your ideas, and it's just like that. So what you would do in this instance, would be to turn this into a post, you would never get rid of the little microphone here. Copy it CTRL C, or you could do right click copy. And then you go to your LinkedIn final posts.

LinkedIn Ninja Crystal Thies 59:49
And you would put it here at the top Ctrl V to paste it in. Go back to your original your post ideas. And then this is where I would say just start Well, you know, you've used it, you know, you could use highlighting if you want, you can use whatever you want. But then this way, you just quickly indicated, I've used that one. And then here is where you would go ahead and massage it. So I re, I pre wrote this, because there was no way I was going to be able to, it would take, you know, take a little more time when I'd want to do in a live live training, but to kind of show you how I implemented these things. So I can't believe they forgot about the lottery tickets, emoji emoji. hoovering is about $200 worth a week of lottery tickets, then there's, you'll notice, there's kind of two spaces because I want to make sure that this goes below the fold, because now I'm going to tell the story. So I was meeting with new clients and going over the budget to start writing their financial plan. And I was excited about what I saw, based on the numbers they gave me there was eight to 9000 per year available to apply towards their financial goals. You notice this, the spaces are going through there. When I shared that news with them, their eyes got wide, and they claimed that there was no way there's that much money sitting around, they don't have anything extra at the end of the month, even with the overtime they've been picking up. We spent the next half hour going over budget, going over the numbers two or three times, with them insisting that they were right, and a light bulb went off in their heads Moji. So that that's kind of a good place to put some emojis because they're light bulbs, I could see it happen. The lottery tickets, we spent $200 per week and lottery tickets, we even track the wins and losses for our taxes. Now we get into the moral, how could someone forget about such a big expense, because they always use cash. Many people don't think about the cash they spend as being a budget item, especially if it's for something fun. Of course, we're always there's always the proverbial cup of coffee. But what about tips at the nail salon, we poker game, if your budget numbers are adding up, think through the things you do on a regular basis that you use cash for Azar that will fill the gap. Well, I couldn't get them to give up the lottery tickets completely. But I was able to get them to cut the spending. You know, so I kind of give a little bit of a conclusion there. You know, what are other types of things that people tend to spend cash on that they may not think of as part of being a budget? So that's where I kind of turn that around. And so saying, Well, what, you know, what are you spending your money on that you don't think of as because, you know, think as a budgetary item, it's just what do other people spend it? You know, I'd love to hear any experiences you've had like this. And then here are my these are the hashtags I use hashtag personal development hashtag budget, hashtag financial planning, hashtag goals. Hashtag LinkedIn ninja. So if you're going to use an li, LinkedIn ninja crystal Thies, be Avanity hashtag me and I have a partner who's the LinkedIn ended on under that I trained we use hashtag LinkedIn ninja for if you're trying to build a following, you can use a vanity tag, if you're not really trying to do that, you don't need to worry about it, that I put it there to demonstrate that if you're going to use a vanity, use it at the end because LinkedIn uses those first few to kind of categorize where your posts needs to go. And you want to make sure that it goes there. So let's look at how you can look up hashtags. So you just go to pretty much any page on LinkedIn, you go to the main search box, and you start typing in the hashtag with the hashtag sign. And as you can see, LinkedIn these are think these it'll start with hashtags you've already looked up all of LinkedIn searches will start with with the things you've already looked up, but you know, so I was wanting to see well personal development you know, develop getting your finances in order is kind of a personal development thing. So I went I went typing as you can see, it's pulling up all these different things that fit which means that this is a hashtag that LinkedIn has that people can follow. So I'm going to click on that actual hashtag and it will pull up the link now this one I purposely had followers when I looked at it I want didn't have this word I have followers so hashtag goals you don't want hit enter because enter is going to look for that and posts and everything else. Wait a minute, I know there's like a couple million people actually this wasn't working yesterday that LinkedIn has been very glitchy are there we go. And to refresh it are well couple ends of that. So 21,513 it will show you so if you look at

LinkedIn Ninja Crystal Thies 1:04:32
planning 69,000 You know, that's a topic base but most of those people who are following financial planning or other financial advisors, but it is relevant to the topic and financial advisors do comment on other financial advisors stuff, it's actually not a bad thing you know, especially if you're not in the same geographic area. You can get some some visibility by commenting on other things. Financial Advisors things in demonstrating different areas of expertise that you wouldn't necessarily put in a post. So that's not necessarily a bad thing. But so that's how you can kind of find the hashtags that you want to watch. Now, when you use the misir, here, you'll notice this little button right here at hours popped up. That's that Chrome extension that I mentioned. And so what you can do is you start typing, you see how it pops up. And this is kind of helpful, you know, at least for me, because well, yes, there's financial advisor as 5400 followers. But if I add an S to that, that's another 10,000. So use both of them, and you've got over 15,000 people. So if you pick that one, and then maybe use the Add symbol, sorry, that that's tagging, that's hashtag. Think financial planning. And with with this chrome app, if you click on the get followers, it will show you the total follower count of all the hashtags you've been using, it's just kind of a fun, little fun little thing. If you want some help with that, it really does make it a lot easier to not have to constantly be searching for the right types of hashtags to be using, but three to five of those hashtags is what you want to do with that.

Unknown Speaker 1:06:26
So that is,

LinkedIn Ninja Crystal Thies 1:06:31
the process.

Unknown Speaker 1:06:35
didn't do that.

LinkedIn Ninja Crystal Thies 1:06:37
So what do you guys think?

LinkedIn Ninja Crystal Thies 1:06:44
Seriously, is it something you think you do?

Unknown Speaker 1:06:49
Yeah, this is very, very doable. I feel like

LinkedIn Ninja Crystal Thies 1:06:53
that's what I thought, you know, only a couple minutes after each, the key is building that habit. And, and being consistent with it. But once you get it down, it should only take you about you know, 2030 minutes at most, right, you know, the format out the post. And like I said, once you started doing it for a while, you'll probably start which I started doing, I started dictating it as I would write it, you'll you'll start dictating it closer to what it is that you would write in the first place, as opposed to just giving the facts and figures but

Unknown Speaker 1:07:22
you just mentioned, three to five hashtags per post, do you get penalized by the, by the system if you use too many,

LinkedIn Ninja Crystal Thies 1:07:32
um, if you do what is called hashtag stuffing, you know, if you do a whole bunch, like going up to say eight, there were there was a time where like, five to eight was considered to be ideal. But I will not go much over that. You'll see people do what are like hashtag stuff. And we'll have like 20 to 30 different hashtags, and half of them are not even relevant to the topic. Like a lot of people will put hashtag LinkedIn on every post, even though it has nothing to do with LinkedIn, you know, whatever their post is, but But yeah, LinkedIn doesn't want you to try and game the system, they really do want you to be as relevant as possible, you know, when they're feeding you your newsfeed, they're trying to feed you specifically, the stuff that you want to see. And so that's how they determine that. So you want, they want you to make it as easy as possible to AI to help them identify whose newsfeed your stuff needs to go into. And that's where the hashtags do come in handy. I would go I would not go over over 10 at the most. You usually I mean, there's usually not that many that are highly relevant, you know, and if you happen to find a hashtag, like I like the financial advisor and financial advisors, but the the biggest one first, and you can like tag the other one down at the end kind of thing. No, I had a person who's in our dojo while ago, he's a real estate broker. And you found him he made a huge sale that generated like a half a million dollar commission based on hashtags. So he was given or asked to sell a property. It was a ranch down in Florida. He lives in Chicago. He mostly does commercial stuff, not you know, farming and or agricultural stuff. So he went into LinkedIn and he actually was searching for ranch real estate, the hashtag, he was able to find other people who are were posting about ranch real estate and he was able to reach out to them and he ended up you know, finding someone who had someone who wanted to buy to buy that land. And you know, it was it was a pretty big so you know, just they I was impressed. I never would have thought people be using ranch real estate as a as a hashtag to be honest with you.

Unknown Speaker 1:09:55
Yeah. What about you, Dan? So there

LinkedIn Ninja Crystal Thies 1:10:06
might have happened to something but so that's that's the system, I really kind of tried to think through what would be easy, what would be simple to build in to financial advisors who likes, you know, processes that don't take a lot of time. And that's the best I come up with. I think it's pretty good.

Unknown Speaker 1:10:27
Um, you mentioned at near the top, one post per week. Is that, are you? Were you just saying that, you know, start with that as a goal? Because that is a goal? Yes. Start with one not a maximum or anything you can do miss ideas come to you.

LinkedIn Ninja Crystal Thies 1:10:46
Right, right. What you want to do with them, though, is least I've seen ideally 24 hours between the posts, or else you end up cannibalizing the other posts, because now the algorithm has to figure out what which one of your posts do I show somebody, there are people who are posting daily and who are having really good success, but it took them a lot of work, to get to that point where they're having consistent success by posting that frequently. And most financial visors aren't going to do that kind of work. But yes, get started with one. That's all I'm asking to get started. And when you get down, you know, when you're, when you got that going, if you want to start posting more two to three times per week, I think is ideal. I don't post more than that myself. And if I get one that's really running, you know, like that, that poll I did. Got over 40,000 views. Once I saw it taken off, I'm like, Okay, I'm not going to touch that. I want to let that puppy run until it's it's run its course before I put anything else out there that will confuse the algorithm into trying to figure out which one of my posts is going to show this, this connection of mine.

Unknown Speaker 1:11:55
Any questions, William? No, I just really like how user friendly it is. For some people aren't as tech savvy, you know, it's something that can be really easily explained or just really easy to put together in general. And I did have you said there was is there like an abbreviated.

LinkedIn Ninja Crystal Thies 1:12:18
Kind of like notes to everything you just went over today? Yes, actually, you know what I'm going to grab? Okay, no, here we did, I'm going to grab the link, I'm going to put the link in the chat that you can download right now. Awesome. You know, G Drive, and then I will be emailing out or more version, when I send out

Unknown Speaker 1:12:47
the

LinkedIn Ninja Crystal Thies 1:12:49
recording link to be able to ask access, the recording is going forward. But for those who don't want to wait, I go in, I get off. Actually, all three of you are not my people have been following me forever. So I'm really glad to have new faces. Because a lot of times I have people who've been listening to me for forever. But I really do get down into the nitty gritty in the weeds. And you'll see I tried to include all those little, you know, things, all those little details in what I put together and write. And so you can go ahead and get that right now. And then when I send out to everybody who's, who's who's attended, they'll get that you'll get the clean, maybe a cleaner download, especially if you don't use Google Docs. So it is a PDF. So it shouldn't be any problem but just in case. Perfect. Thank

Unknown Speaker 1:13:39
you so much. I really appreciate your time today.

LinkedIn Ninja Crystal Thies 1:13:41
Yeah, no, I have a few more minutes if you have any other kind of general LinkedIn questions happy to go through and answer.

Unknown Speaker 1:13:48
So I've noticed more on LinkedIn that unfortunately, it's becoming more like Facebook people post like more personal stuff. And I'm just like

LinkedIn Ninja Crystal Thies 1:14:04
wow, I did a poll on that too.

Unknown Speaker 1:14:07
Um, do you think is that harmful? Do you think

LinkedIn Ninja Crystal Thies 1:14:11
um, I think it comes down to when people do want it they do business with people they know like or trust and let it they do like to see a little bit of our personal side of things doing it from time to time I think is fine you know, to me there's some personal stuff that I just don't want to see in there so like and I shared that in that post. Some people have great success with doing nothing but personal stuff. I think you do want to do you know a little bit of a mixture to get your to get people to know you as a person as well but, but not like the crazy Facebook stuff. Yeah, you can be personally professional. You know what I mean? In terms of, you know, sharing a little bit of insight maybe into you or what you like to do You can go ahead and do, you can do that, you know, not things like. And luckily, I think they've run their course there was a time we were having all the math problems going through, which ran its course on Facebook, you know. And you know, that kind of stuff, no, not not that kind of stuff. But I can tell you can train your algorithm, that's one thing people don't realize. So when you see that type of stuff that you don't want, so like when I don't want to see religious stuff, you can click in the upper three corners, and there's an option to hide it. And also, you can tell LinkedIn, why you want to hide it, so that they'll try, it will learn what stuff not to show you. You can mute specific mute people without disconnecting them, you know, so if it's just someone who's constantly, maybe sharing political opinions, you don't want to see, but they could be a good connection, you don't wanna lose the connection, you can hide them in your newsfeed, so you don't, you know, you don't see them. Now, if one of your other connections happens to engage with their stuff, it may pop in there again, now and then. But for the most without blocking them, the only way to keep them 100% out of your newsfeed. But I highly encourage you to train. You know another thing too, as you're scrolling, if you see something that you really don't like, but you don't want to take the time to just hide it, just keep scrolling, don't stop the things that you do want to see, at least like them, if you don't have a comment to share, please like them that's telling LinkedIn, you want to see this. But I do highly recommend commenting, commenting on stuff will actually get you more visibility than posting your own. Because, you know, the fires already been started. And if you're being strategic with your comments by picking, you know, centers of influence to your target market, people you want to have as clients, your clients, you know, collaborative partners, who are also connected to the type of people you want, you're getting, you're able to build off of what they've started and demonstrate different areas of expertise. And that can be very powerful. So I tell a lot of advisors who really still have tight restrictions on what they post well don't bother posting just do a lot of commenting, do a lot of strategic commenting, even finding other financial advisors stuff that you might be able to add, add some expertise to. Okay. Okay. Any any last questions? Daniel, you've been quiet, he might have stepped aside. Okey dokey, well, I will be getting this. It's gonna take a little bit of time to process and get it up on the site. And we'll probably have that for you on Monday. You guys have the download right now. I hope you grabbed it. And let me know if you have any other questions. And I will be sending out some other information. If you're wanting if you like this type of training and you want to get more of it. I obviously do a lot more of it. So we'd love to have you in my dojo, which is a training community. We do live training every single month plus there's a library just all kinds of cool, fun things. I'll share some information on that as well. So have a great weekend, guys. Thank you. You too. Bye

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