Category Archives for "LinkedIn"

Oct 26

How to Message LinkedIn Group Members You’re Not Connected To

By LinkedIn Ninja | Latest Articles , LinkedIn

Several months ago, many people thought that LinkedIn took away the ability to message group members they weren’t connected to. They didn’t take it away, they just made it harder. Instead of launching messages to group members from a search list or the person’s profile, you now have to go into the group that you share with that person to launch the message. The following video demonstrates how to send a message to a LinkedIn group member you’re not connected to.

Oct 07

LinkedIn Company Pages – Status Updates, Recommendations, and Followers, oh my!

By LinkedIn Ninja | Advertising on LinkedIn , Branding with LinkedIn , LinkedIn , LinkedIn Company Page , Marketing on LinkedIn

Today was a very exciting day in the land of LinkedIn. This morning was Connect 11; LinkedIn’s marketing conference during Advertising Week 8. The focus – brand engagement on LinkedIn. The big announcement – we can now make status updates from our Company Pages to communicate with our Followers.

Over the last many months, LinkedIn has quietly been adding new and amazing functionality to the Company Pages that few people have noticed. And, until now, LinkedIn hasn’t been screaming from mountain tops to tell people. Well, I’ve been telling people about it, but all I’ve been getting back are questioning stares because people seem to have a hard time believing that LinkedIn Company Pages are good for anything but seeing who just got fired. Maybe now they’ll believe me!

By now, you may be asking yourself what’s so special about these LinkedIn Company Pages. Let me tell you!

First, you can list up to 25 products and services. Each product or service gets it’s own page with it’s own description, it’s own link and even it’s own YouTube video. Most importantly, your clients can RECOMMEND that specific product or service and share a testimonial about why others would want to buy it.

Second, the recommendations don’t “live” only on LinkedIn. If you go to their Developers Tools (found in the footer), you can get html code to transport those recommendations back to your website. The recommendation button will tell your website visitors how many times that product or service has been recommended and will link them back to your Company Page to read the recommendations or even write one themselves. Of course, when they write the recommendation, a status update goes out into their network’s news feed telling everyone that they have recommended your product with a link to check it out themselves.

Third, if you have more than five products or services on your LinkedIn Company Page and more than one target audience, you can customize which five products and services the different target audiences see first when they land on your Company Page. Also, you can have three linked graphical banners above those featured products and services and select which banner each target audience sees.

But wait! There’s more! LinkedIn has even built in analytics to let you know how many people are visiting your page, if they’re engaging and how the activity on your Company Page stacks up to your competition.

So, what’s the key to success with a LinkedIn Company Page? Followers! In an interview just before the start of Advertising Week 8, SVP of Global Sales Mike Gamson highly encouraged companies and brands to start gathering their Company Page followers now – while it’s cheap! Mr. Gamson predicted that we won’t see a Facebook phenomenon with every member following lots of different Company Pages. The average LinkedIn member is going to be more discriminating in who they choose to follow and will likely not follow very many Company Pages. So it will likely take a lot more effort and advertising dollars to get someone to switch from following your competitor to following you.

So, what are you waiting for? Get that LinkedIn Company Page completely optimized! Too busy? The LinkedIn Ninja can help out! Check out our LinkedIn Company Page building services.

What creative ways can you think of to use the new Company Pages? My first big strategy is to begin offering a FREE LinkedIn Company Page or LinkedIn Personal Profile makeover to one Crystal Clear Buzz Company Page follower every month! The winner will be selected on the last day of the month. So, FOLLOW NOW for your chance to be selected!

Sep 26

Tout Tuesday on LinkedIn – How Promoting Your Network Helps You Too

By LinkedIn Ninja | LinkedIn

I want to kick off what I hope to be a weekly habit of the majority of LinkedIn users – Tout Tuesday. So, what is Tout Tuesday all about? Tout Tuesday is about sharing one person in your LinkedIn network with the rest of your network.

Tout Tuesday LinkedIn Status Update ExampleWho do you Tout? The original concept was that you Touted a client. But, you can also Tout an:

  • employee,
  • coworker,
  • vendor, or
  • anyone who you think is peachy keen!

Every Tuesday, start a LinkedIn status update with, “TOUT TUESDAY,” and describe who you’re Touting and why. Provide a link to their LinkedIn Profile, website or LinkedIn Company Page – whichever is most relevant.

If you’re giving a link to the person’s LinkedIn personal profile, use the link to their Public Profile. Using the public profile link is the only way to pull in the person’s profile picture and name. If you use the link in your browser URL bar, LinkedIn will pull in a feed about logging in to LinkedIn because you have to be logged in to see that URL. So, make sure you use the public profile link.

Although Tout Tuesday is geared towards LinkedIn, please don’t feel free to limit sharing your Tout Tuesday. Feel free to share it on Twitter using #ToutTuesday, post to your Facebook Page or Google Plus Page.

So, why Tout others instead of yourself? First, you’re getting visibility simply by giving a status update. Second, you’re helping someone else, and selflessness is next to godliness. Third, the person you’re helping will likely be interested in helping you to return the favor.

So, I’m asking for your help to get Tout Tuesday started and off the ground on Tuesday, September, 27, 2011. Pick someone in your network and Tout them. Tell the world why you think they are so special and the rest of us should sit up an take notice!

Sep 30

A Company-Wide LinkedIn Strategy

By LinkedIn Ninja | Latest Articles , LinkedIn , Marketing on LinkedIn

I recently finished a full day training the support staff, sales force, and leadership team of Oswald Companies, an independent insurance brokerage firm based in Cleveland, OH, with offices in multiple states.  I have to say that I am truly inspired with how they have embraced the power of LinkedIn and are working to leverage it in ways rarely found in corporate America.  Essentially, they are creating and leveraging a company-wide LinkedIn network that can be accessed by the business development staff.

I first have to mention that as powerful as this strategy is, it will not work for all companies.  It is a strategy that is highly dependent on a strong collaborative corporate culture and high levels of trust in the company leadership.  Companies that use head to head competition to motivate and incentivize their sales staff are not good candidates because there likely is not a significant amount of trust between employees.

One component that really makes this strategy work for Oswald Companies is that non-business development staff earn bonuses when they play an active role in introducing or opening the doors to potential clients if the deal closes.  Therefore they have a true personal incentive to connect with the sales staff and to continue to update and add to their LinkedIn network.

Connecting is obviously the first step.  The sales staff must be connected to both the support staff as well as the leadership team.  More importantly, the leadership team needs to be especially diligent in adding all of the new people they meet into their LinkedIn network because those connections are most likely to include connections with the decision-making authority that you would want if they are a prospect for your company.  Additionally, you want to encourage the administrative staff to actively add connections.  This may be difficult because employees in these positions are often not as active in networking and meeting new people in professional settings.  However, the new “blood” in the network is crucial for the strategy to continue providing new prospects.

The second step is for the sales staff to develop custom searches and run those searches at regular intervals to uncover the new prospects that have been added into the company-wide LinkedIn network.  The searches will uncover how the sales person is connected to the prospect – internally and/or externally.

The final step is for all pertinent employees to work together to develop the most effective strategy leveraging the strongest and most valuable relationships.  When possible, take advantage of connection paths that go through the leadership team.  I simple phone call or email message from someone at that level can quickly open the door and then they can turn things over to the appropriate sales person.

Interested in developing this strategy for your company?  Feel free to contact me and we can schedule a conversation to explore it’s feasibility and likelihood of success.

Aug 02

Does Your LinkedIn Profile Match Your Purpose for Using LinkedIn?

By LinkedIn Ninja | Branding with LinkedIn , Latest Articles , LinkedIn , Marketing on LinkedIn

One of the most common errors I see when reviewing LinkedIn profiles is when people fill out the profile as if it’s a history document without first considering what their purpose is for using LinkedIn. Now, don’t get me wrong, people are interested in learning about your experience because it gives your credibility. However, experience and history are two different things.

When you treat your profile like a biography, the problem is that it’s not likely to compel people to action. Further, if it does, it’s not created to compel a specific type of action, such as contact you about a job opportunity or to do business.

Essentially, I have found that most peoples’ purposes for being on LinkedIn can be boiled down to three main purposes: Business Development, Personal Branding, and Job Seeking.

Business Development: The goal obviously is to find clients and customers on LinkedIn to grow your business. If this is your purpose, then your profile should be focused on what you do. It should identify the services or products you provide, who your target client is, and what results you get. Your summary is your elevator speech. Your past is only as important to the extent that it builds the case of why people would want to do business with you.

Personal Branding: A personal branding profile is for people who are career oriented but not working in a sales capacity. This profile is about who you are. It should address your mission and values and identify your future career goals so that those opportunities can find you.

Job Seeker: The job seeker profile is a combination of the business development and personal branding because it has to address both what you do and who you are. Recruiters want to get to know both sides of you as a candidate. With the third party applications, LinkedIn gives you an opportunity to show recruiters that you are much more than a resume.

Ultimately, when people land on your profile, you want your purpose and message to be crystal clear. If you’re looking for a job, say you’re looking for a job. If you offer payroll services to small and mid-size businesses in the Greater Cincinnati area, then say that! The more fancy you get with your language and the more you leave up to interpretation, the less likely people are to understand what you want.

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