New LinkedIn Profile Sections Not Just For Students

You may have seen the recent announcement from LinkedIn about new LinkedIn profile sections designed specifically for students. The article titled, Introducing New Profile Sections Designed for Students, explains how the new sections can enhance a student’s LinkedIn profile as well as how to add these sections to your profile (which I’m not covering in this article).
After quickly looking at the new sections, I realized that only 2 of those […]

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Effective Use of LinkedIn Groups Takes Strategy, Time, and Effort

LinkedIn Groups can be the most valuable part of your LinkedIn strategy to grow your business, but a Groups strategy can be the most difficult to understand and implement. Add into that the fact that it also takes the most time and I hear a lot of groans and moans when I suggest it.
However, a recent study from LeadFormix on traffic from LinkedIn to their B2B […]

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A Company-Wide LinkedIn Strategy

I recently finished a full day training the support staff, sales force, and leadership team of Oswald Companies, an independent insurance brokerage firm based in Cleveland, OH, with offices in multiple states.  I have to say that I am truly inspired with how they have embraced the power of LinkedIn and are working to leverage it in ways rarely found in corporate America.  Essentially, […]

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Does Your LinkedIn Profile Match Your Purpose for Using LinkedIn?

One of the most common errors I see when reviewing LinkedIn profiles is when people fill out the profile as if it’s a history document without first considering what their purpose is for using LinkedIn. Now, don’t get me wrong, people are interested in learning about your experience because it gives your credibility. However, experience and history are two different things.
When you treat your profile like a biography, […]

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