The LinkedIn “Follow” Function and How You Can Spy on LinkedIn (and be spied on)

The LinkedIn “follow” function is back with the roll out of Pulse posting ability across the membership. It can be a tricky thing to understand and if not set correctly can result in people seeing your activity that you don’t want to see. It’s also something that can be used to your advantage as well.

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EXTRA! EXTRA! LinkedIn Limits Group Member Messages

For about the past two months, those LinkedIn members who are very active with their groups and in sending group member to group member messages have found that they suddenly were unable to send such messages. The ability to send group members you are not connected to a message has been one of the most powerful features for free and premium members alike since the inception of LinkedIn groups.
Some of […]

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Who Should I Invite to Connect on LinkedIn?

Your LinkedIn networking philosophy is very important to your success in using LinkedIn. So, who should you connect to? Who shouldn’t you connect to? Why? Get the answers.

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LinkedIn Endorsements – How to Manage their Visibility (especially for financial advisors)

LinkedIn just announced that we are nearing 1 billion endorsements given. While this new feature has launched much debate over it’s usefulness, U.S. financial and investment advisors have been dealing with the legal problems it has caused as a result of federal regulations forbidding the use of advertising with client testimonials.
This video will talk about the special settings that allow any LinkedIn user to control what appears on their profile […]

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Why Large Financial Services Companies Need to Empower Their Advisors to Join the Conversation on Social Media

Excerpt from article written for European Financial Review: It is old news that the financial services industry is extremely behind the curve when it comes to the adoption of social media as a branding, marketing, and sales tool – particularly those involved in sales of securities and financial advisory services. However, a wide disparity of social media use

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LinkedIn Endorsements: Jury is Still Out, but Financial Advisors Beware

LinkedIn’s new Endorsement feature is now a month old. There have been many active discussions about the value and use of the new feature. This article provides my own observations, opinions and hypotheses about how it will be used and valued over time. Of particular note is the difficulty that they feature is now giving the financial services industry due to tight advertising regulations prohibiting client testimonials.

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How To Share Documents on LinkedIn

One thing that many people struggle with on LinkedIn is how to share content that doesn’t live on the web. By content, I mean documents, flyers, non-hosted audio files and the like. Much of small business still lives in the world of creating marketing collateral that results in a printed piece or a pdf file. Ideally, you would want to convert it to an html file and put it on […]

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My Case Study: How Leveraging Relationships and Using LinkedIn Can Make You Money and Even Get You a Book Deal

I’ve been meaning to write this article for quite some time, but I’ve been holding out because it keeps evolving into bigger and better things and I wanted to wait and see what happened first. Well, the biggest thing that I could have comprehended has now happened, so I think it’s a good time to dive in.  Finding the starting point is also hard because you can keep tracing things […]

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How to Message LinkedIn Group Members You’re Not Connected To

Several months ago, many people thought that LinkedIn took away the ability to message group members they weren’t connected to. They didn’t take it away, they just made it harder. Instead of launching messages to group members from a search list or the person’s profile, you now have to go into the group that you share with that person to launch the message. The following video demonstrates how to send […]

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How to Opt Out of LinkedIn’s Social Advertising

This is a short video demonstrating how to opt OUT of LinkedIn‘s Social Advertising platform. By DEFAULT, everyone is opted IN. This means that your name and picture may appear next to company pages and advertisements that you follow or like. If you are uncomfortable with that and want to change your setting, please watch this video.

 
If you’re interested in hearing LinkedIn’s side of this issue, please refer to the […]

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